AVID Fitness Website and Branding

AVID's greatest asset was its strong sense of community, so while we experimented with some pretty "out-there" ideas for the rebrand, the owner, Avi, and I decided on a new logo that kept some attributes of the old one, but with a more energetic and sleeker feeling.

Logo and Branding

AVID's greatest asset is its strong sense of community, so while we experimented with some pretty "out-there" ideas for the rebrand, the owner, Avi, and I decided on a new logo that kept some attributes of the old one, but with a more energetic and sleeker feeling.

Website

I built AVID’s website with WordPress, using a theme called GoFiz. I customized the theme to fit the branding we had created in the first step, keeping in mind the themes of community, energy, and motivation which were core to the business.

AVID uses a software called MindBody which takes care of tracking customer information: class enrollments, payment info, etc. I customized MindBody’s web widgets to match the brand, and embedded them the HTML of the site.